About Us :

In 20 words or less:

Half Yard Productions captures and relates extraordinary stories about unique worlds and authentic characters that entertain and inform.

What's with the name?

Yes, it is a serving of beer, but for the folks at Half Yard Productions, it is so much more than that. Turns out Half Yard principals Abby Greensfelder and Sean Gallagher used to frequent the same bar during their college days (but not at the same time!) and both used to order the half yard. That bar was a place where people from all cross sections of life congregated to share their stories and be themselves. Wanting to revisit and rekindle that same communal spirit when naming their company, Half Yard was the obvious choice.

What is Half Yard?

It’s not just about the beer you know. It’s about TV. Great TV.

Half Yard Productions has become the go-to production company for networks looking to bring fascinating stories from everyday characters to life. Working with such networks as Discovery, History, Bravo, TLC, Animal Planet and National Geographic Channel, Half Yard entertains audiences around the world with character-driven reality series, factual entertainment formats and documentary specials. With the best producers, writers, directors and editors in the business, the award-winning Half Yard Productions team delivers high-quality programs about ordinary and extraordinary things, people and events happening around the country.

Co-owners and executive producers Abby Greensfelder and Sean Gallagher started Half Yard Productions in 2006 to give viewers a glimpse into worlds they wouldn’t otherwise experience. Having spent over a decade on the network side of the business overseeing programming and production at major networks, their creative reputation and combined experience gave them a unique insight into what viewers want and networks need.

The company has developed and produced a successful slate of series and specials for the top television networks, including hit series’ Say Yes to the Dress, I Found the Gown and Randy to the Rescue for TLC, ratings giant Hillbilly Handfishin’ for Animal Planet, fan favorite Diggers for National Geographic Channel, and social media sensation How the States Got Their Shapes for History. With offices in New York and Maryland, Half Yard produces over 100 hours of television a year.

For five consecutive years, Half Yard Productions has been selected by Realscreen magazine as one of their Global 100, a list of the top independent production companies in the world. The company has been featured in such media outlets as Smart CEO, The Washington Business Journal, Wall Street Journal and the New York Times.

Half Yard Productions is a Red Arrow Studios company.




Sean Gallagher

Co-CEO and Executive Producer

Sean Gallagher is Co-CEO and Executive Producer of Half Yard Productions. With business partner, Abby Greensfelder, Gallagher envisioned a production company that captured stories about real people and told in an authentic manner. Real reality TV. Founding Half Yard Productions in 2006 allowed Gallagher to take a deep dive into the background of the many ordinary, everyday people doing extraordinary things in the world. Whether it’s following isolated families living on refuge land with Discovery and Animal Planet’s critically acclaimed series The Last Alaskans, capturing one of the most important and emotional decisions in a bride’s life: choosing her wedding dress in TLC’s long-running series Say Yes to the Dress, now in its 14th season, figuring out How the States Got Their Shapes on History Channel or transforming scraps of metal into money-making custom cars on Velocity’s Junkyard Empire, Half Yard Productions is telling hundreds of unforgettable stories that are seen by millions of viewers worldwide.

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Abby Greensfelder

Co-CEO and Executive Producer

Abby Greensfelder is Co-CEO and Executive Producer at Half Yard Productions. With business partner, Sean Gallagher, Greensfelder’s passion for compelling television, unforgettable storytelling and her interest in social anthropology spurred her to start independent production company Half Yard Productions in 2006. Since inception, Half Yard has made hit series for 17 different networks – shows that appeal to a broad audience and that keenly focus on everyday characters and their often unimaginable stories. Whether viewers are following families living on refuge land in Discovery and Animal Planet’s critically acclaimed series, The Last Alaskans or channeling their inner bridezilla on TLC’s long-running series, Say Yes to the Dress or checking out the RV lifestyle on Travel Channel’s Big Time RV, Greensfelder likes to think Half Yard makes real reality TV. Realscreen Magazine has designated Half Yard Productions one of its Global 100, its annual list of the world’s top non-fiction and unscripted production companies.

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