About Us :

In 20 words or less:

Half Yard Productions captures and relates extraordinary stories about unique worlds and authentic characters that entertain and inform.

What's with the name?

Yes, it is a serving of beer, but for the folks at Half Yard Productions, it is so much more than that. Turns out Half Yard principals Abby Greensfelder and Sean Gallagher used to frequent the same bar during their college days (but not at the same time!) and both used to order the half yard. That bar was a place where people from all cross sections of life congregated to share their stories and be themselves. Wanting to revisit and rekindle that same communal spirit when naming their company, Half Yard was the obvious choice.

What is Half Yard?

It’s not just about the beer you know. It’s about TV. Great TV.

Half Yard Productions has become the go-to production company for networks looking to bring fascinating stories from everyday characters to life. Working with such networks as Discovery, History, Bravo, TLC, Animal Planet and National Geographic Channel, Half Yard entertains audiences around the world with character-driven reality series, factual entertainment formats and documentary specials. With the best producers, writers, directors and editors in the business, the award-winning Half Yard Productions team delivers high-quality programs about ordinary and extraordinary things, people and events happening around the country.

Co-owners and executive producers Abby Greensfelder and Sean Gallagher started Half Yard Productions in 2006 to give viewers a glimpse into worlds they wouldn’t otherwise experience. Having spent over a decade on the network side of the business overseeing programming and production at major networks, their creative reputation and combined experience gave them a unique insight into what viewers want and networks need.

The company has developed and produced a successful slate of series and specials for the top television networks, including hit series’ Say Yes to the Dress, I Found the Gown and Randy to the Rescue for TLC, ratings giant Hillbilly Handfishin’ for Animal Planet, fan favorite Diggers for National Geographic Channel, and social media sensation How the States Got Their Shapes for History. With offices in New York and Maryland, Half Yard produces over 100 hours of television a year.

For five consecutive years, Half Yard Productions has been selected by Realscreen magazine as one of their Global 100, a list of the top independent production companies in the world. The company has been featured in such media outlets as Smart CEO, The Washington Business Journal, Wall Street Journal and the New York Times.

Half Yard Productions is a part of Red Arrow Entertainment Group (a ProSiebenSat.1 Group company).




Sean Gallagher

Co-CEO and Executive Producer

Gallagher envisioned a production company that captured stories about real people that could be told in an authentic manner. Real reality TV. Founding Half Yard Productions in 2006 with business partner Abby Greensfelder allowed Gallagher to take a deep dive into the background of the many ordinary everyday people in the world doing extraordinary things. He made the right choice. Whether it’s metal detector enthusiasts hunting down history on National Geographic’s Diggers or catfish hunting buddies on Animal Planet’s Hillbilly Handfishin’, Half Yard Productions is telling hundreds of stories that are seen by millions of viewers worldwide.

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Abby Greensfelder

Co-CEO and Executive Producer

Greensfelder’s passion for compelling television and her interest in social anthropology spurred her to start an independent production company with business partner Sean Gallagher. With Half Yard Productions, Greensfelder sought to develop and produce entertainment content that would appeal to a broad audience but focus on extraordinary everyday characters and their stories. Whether viewers are following amateur metal detector enthusiasts with National Geographic’s hit Diggers, channeling their inner bridezilla with TLC’s Say Yes to the Dress, testing their geographic knowledge with History’s How The States Got Their Shapes, or noodling Animal Planet’s Hillbilly Handfishin’, Greensfelder offers them a peek into someone else’s world.

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